What's your chicken sandwich?
I used to live in Oakland, California and down the road from my old home is one of my favorite restaurants in the World.
Bake Sale Betty.
They only sell fried chicken sandwiches. But you’d better believe, they’re the best fried chicken sandwiches you’ve ever tasted.
Here are ten reasons why having a singular focus like Bake Sale Betty can be good for business.
By focusing on one specific item, Bake Sale Betty is able to perfect their chicken sandwich recipe through extensive testing and experimentation. They can invest all of their resources into perfecting this one dish, rather than spreading themselves thin by trying to offer a diverse menu.
Specializing in one item also allows Bake Sale Betty to streamline their operations and reduce costs. They can purchase ingredients in bulk, minimize food waste, and optimize their kitchen layout for the specific dish they serve.
Offering a single item also makes it easier for Bake Sale Betty to train and manage their staff. All employees are knowledgeable about the dish, its ingredients and preparation, which can increase efficiency and consistency.
By focusing on one item, Bake Sale Betty is able to develop a strong brand identity. Their customers know exactly what to expect when they visit the restaurant, and the restaurant can create a strong reputation for that one dish.
The simplicity of the menu also makes it easier for Bake Sale Betty to market their business. They can focus on promoting the one dish they serve, rather than trying to promote a diverse menu. This makes it easier to target specific customer segments and create effective advertising campaigns.
Specializing in one item also allows Bake Sale Betty to charge a premium price for their sandwich, as customers are willing to pay more for a product that is considered unique and high-quality.
Having a single focus can also lead to increased customer loyalty, as customers may feel a sense of exclusivity and connection to the brand.
The simplicity of the menu also allows for faster service, which can be beneficial for customers who are looking for a quick meal. This can lead to increased foot traffic and higher sales.
Specializing in one item also allows for easier scaling of the business. If the restaurant becomes successful, it is easier to replicate the business model in other locations, as there is less complexity involved in the operations.
In summary, having a single focus in business, as Bake Sale Betty does with their chicken sandwich, allows for the perfection of one product, streamlined operations, strong brand identity, effective marketing, premium pricing, increased customer loyalty, faster service, and easier scalability. These are all factors that can contribute to achieving great business results.